Holland America launched its American Test Kitchen activation at the Institute of 国产福利 Education.

Press, Trade & Sales Events

We'll Set the Perfect Stage

Let ICE present your brand in the best light.

Our facility is perfect for showcasing your product (whether culinary or not!) and versatile to suit any configuration. We host an array of press and trade events and media announcements. ICE is an ideal platform for sharing your corporate message with a corresponding menu and select enhancements.

Let's take your event to the next level.

Daniel Boulud speaking at a Ment'or competition.

Past food industry events at ICE have included:

  • Dessert Professional鈥檚 annual Top Ten Pastry Chefs in America awards
  • Sam Adams 鈥淏rewing the American Dream鈥 Speed Coaching event
  • Delta Airlines鈥 Cabin Pressure Cook-Off Contest
  • Zico Coconut Water Media presentation featuring Jessica Alba
  • International Food Council press and trade events featuring products from Canada, South Korea, Israel and more
  • BlueStar Ranges Celebrity Chef Media Events (featuring Michael Symon, Suvir Saran and Jose Garces, among others)
  • TABASCO庐 National 鈥淐ook & Ladder鈥 Firefighter鈥檚 Recipe Competition
  • Fundraisers for City Harvest, Action Against Hunger, STREETS International, Citymeals-on-Wheels and more
  • StarChefs panel discussion with annual New York City Rising Stars
  • Allagash Brewing 鈥淐ooking With Allagash鈥 Scholarship Competition
  • Nacional Cacao press conference announcing discovery of 鈥渆xtinct鈥 beans
  • Cookbook launch parties and press previews, including "Modernist Cuisine" by Nathan Myhrvold and Maxime Bilet, "Frontera" by Rick Bayless, "Payard Desserts" by Francois Payard and more.

The New York City Wine and Food Festival hosted master classes at the Institute of 国产福利 Education in 2017.

Start Planning Your Event

For more information on cooking classes or hosting an event, submit a request form, call the Special Events department directly at (800) 543-8834 or email specialevents@ice.edu.